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Glo Among Top 10 Brands In Africa
 
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07-Oct-2011  
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Globacom has been voted among the 10 most valuable brands in Africa and the only privately owned company to make the Top 10 at the inaugural Brand Africa 100 awards ceremony, which was held last Thursday, September 29, 2011 by Brand South Africa, and Brand Leadership Academy in South Africa.

Brand Africa 100, according to the organizers, is based on a multi-tier methodology that incorporates qualitative, quantitative and secondary research. Developed by the Brand Leadership Academy in partnership with TNS and Brand Finance Plc, this seminal research has set the standard for brand evaluation on the continent.

The valuation also takes into consideration how brands are evaluated by both consumers and investors, taking into consideration how consumer affinity for brands translates into value for the investors. It was conducted in Botswana, Democratic Republic of Congo, Ghana, Kenya, Nigeria, South Africa, Tanzania, Uganda and Zambia.

Being named among the continent’s top indigenous brands is an honour for Chairman of Globacom, Dr Mike Adenuga, whose vision has propelled the company to this level in just eight years of its establishment.

Adenuga’s dogged commitment to growing an African telecommunications behemoth has propelled the extension of Globacom to Benin Republic, Ghana, Senegal, Gambia and Cote D’ Ivoire.

He wrote Globacom’s name in the record books when he singlehandedly financed the laying of a submarine cable from Europe to Africa with a dedicated extension to the United States. His passion for affordable telephony services for Africans has been the driving force behind Globacom’s racy growth in so short a period.

The results of the Brand Africa 100 awards proved that African brands are gradually making a headway representing 33.7 per cent of all the brands nominated while international brands had 66.3 per cent.

A further breakdown of the African results indicate that South African brands represent 24 per cent of the share, Nigerian brands represent nine per cent with Kenyan brands representing the remaining one per cent.

Chairman and Founder of Brand Africa, Thebe Ikalafeng said “one of the primary drivers of Africa’s growth lies in stimulating and growing thriving African and global businesses and brands in Africa.”

He added that the inaugural Brand Africa 100 “will signal which brands are getting it right on the continent.” Oliver Schmitz, Managing Director of Brand Finance South Africa said, “Brand Africa 100 acknowledges Africa’s most admired and valued brands amongst their world leading global peers.”

For the first time, African brands have been recognised for the brand value they have created on the African continent by embracing and leveraging African values,” adding that “it’s inspiring to see African brands finally taking their place on the world stage and setting a benchmark for the rest of Africa.

Other brands that made the top 10 include MTN, Absa, NNPC, Eskom, Shoprite, Dangote, Woolsworths, Pick n Pay and Vodacom while GTB, UBA and First Bank made the top 20.
 
 
 
 
 

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