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Vodafone ‘Wages’ Internet Revolution   
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Uche Ofodile
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Vodafone Ghana has introduced an integrated and engaging communications campaign aimed at educating Ghanaians about the internet and empowering them to take advantage of the limitless possibilities it offers.

Tagged “Limitless Possibilities,” Vodafone starts its campaign with an engaging video documentary on how the internet has transformed the dynamics of communication while educating the public on how the internet can enrich their lives.

The Chief Marketing Officer of Vodafone, Uche Ofodile, commenting on the internet revolution noted: “We are known for giving our customers the best customer experience and we are doing the same by giving them the fastest internet speeds, innovative devices and unbeatable value bundles.”

She said in 2011, Vodafone Ghana decided to do something different from what currently exists in the market, and it started from the customer’s point of view by introducing the browser, streamer and downloader packages.

“We knew people wanted to be able to get on their device without having to understand how that is achieved technically, we provided packages that made sense to people and suited their behaviours and preferences.”

She noted: “We are going big on data this year because we believe this will be the differentiator between us and our competitors. We are leaders in introducing innovative products that enhances peoples’ lives and make life much easier for them. Our products – web box, Mi-Fi, WI-Fi zones, Vodafone cafés, hi-speed dongles, and tablets, among others, all serve one purpose – to make life much easier for the user.”

The campaign, which begins today, will continue Vodafone’s revolution of the internet by building on the success of the initial steps taken in 2011. It will educate Ghanaians on the impact of the internet on their lives and offer them access to devices that are most suitable for their lifestyles and also give them the best value for money when it comes to buying internet bundles.

The campaign involves a series of fun and interesting TV advertisements with compelling examples by Vodafone Ghana on how easy and simple life has become with the internet while using vintage images to show how difficult and inconvenient life was without the internet.

By this engaging campaign, Vodafone hopes to enlighten Ghanaians on the ease of use of the internet and increase internet penetration in the country, which is currently stands at 8.4 percent.
Source: Samuel Boadi/Daily Guide

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