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Coca-Cola Launch “The Turn Up” Promotion   
 
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18-Mar-2015  
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The Coca-Cola Bottling Company of Ghana Limited has launched a promotion with its 300ml glass products.

Dubbed “The Turn Up” promotion, it aims at reward consumers with prizes worth over 2.5 million Ghana Cedis.

During the Turn Up promotional period, customers can win airtime,  free one liter bottles of Coke  and  Samsung Galaxy A3 Smartphone when they purchase any 300ml Returnable Glass Bottle (RGB) of Coke, Fanta (All flavours) or Sprite.

Speaking at the launch of the promotion in Accra, Mr. Phillip Assah, Brands and Marketing Services Manager, said the term “Turn Up”, as used in the slogan for the promotion, is a youthful term, a call to action for young people to get together, connect and share fun moments.

The promotion will run on packs with special yellow crown, this is to differentiate the promotional stock from the regular non-promotional stock.

In order to participate, consumers have to buy a bottle of Coke, Fanta, or Sprite with the yellow crown. Look under the crown and see what you have won!

If they find a picture of a mobile phone, it means they have won a new Samsung Galaxy A3 Smartphone.

If they find an 8 digit code, text the code to 2120. they will received an instant  airtime (free) from their network. They have two attempts after which the code will be blocked. Consumers who need assistance should call a toll free number 0800110.

If they find the picture of a bottle of Coke, you have won a free bottle of Coke.
In all cases, present your crown to a any distributor or where you see the “redeem Here” banner and collect your prize.

The authenticity of the promotion was verified when a woman among the audience at the launch won a Samsung Galaxy A3 phone.

She saw the picture of a mobile phone in the crown of a bottle of Sprite that was served. Another also received free airtime after texting the 8 digits number she found in her crown to 2120. The both received their prizes instantly.

the promotion will be driven with  full length TV commercial on  major television stations, radio commercials in English and vernacular press adverts in major newspapers and billboards across the country and urged consumers to ‘Turn Up’ and have fun with Coca-Cola. as well as live presenter mentions will also be used.
 
 
 
 

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