Home   >   Business   >   Business News   >   201705   >   Fan Milk Ghana Launches New Product "FanMaxx"





Fan Milk Ghana Launches New Product "FanMaxx"
 
<< Prev  |  Next >>
 
26-May-2017  
Comments ( )    Email    Print
     
 
 
 
 
Related Stories
 
Fan Milk Ghana has launched a new product - FanMaxx.

The launch was held at the Tang Palace Hotel in Accra and attended by dignitaries including government officials and members of the general public.

The new and creamy drinkable yoghurt "FanMaxx" is the first of its kind in West Africa.

Its creamy texture makes it filling enough to be a light meal replacer.

It can be consumed chilled or ambient, on the go, at home or in the office.

FanMaxx’ long shelf life (4 months) is particularly suited to the African markets where the cold chain is not always failsafe.

It will be available in 330ml bottles in more than 5,500 outlets in Accra, Tema and Kasoa by end 2017.

FanMaxx is convenient and naturally enriched.

The product has additional relevant benefits for consumers.

Benefits

FanMaxx was developed based on relevant consumer insights for a nutritional & nourishing product as well as strong business opportunities in the yoghurt product line.

It's a superior yoghurt experience to any regular yoghurt in the market.

Consumer Feedback

FanMaxx is already a winning brand with high consumer acceptance.

Distribution Outlets

This unique product will be distributed through 5,500 outlets - Mini groceries, petrol marts, supermarkets, hypermarkets, general stores and corner stores among others beginning June this year.


Delivering a speech at the launch of the product, Trade and Industry Minister, Alan Kyeremateng commended Fan Milk Ghana on their excellence in manufacturing and food production.

He further acknowledged Fan Milk’s immense contribution to Ghana's economy through job creation, the growth of the manufacturing sector as well as the provision of nutritious foods to Ghanaians.

Hon. Kyeremateng also lauded the company for being one of the first companies to be listed on the Ghanaian Stock Exchange.

Also introducing the product during the event, Mr. Stéphane Couste, Managing Director of Fan Milk Ghana said, “The new FanMaxx is a product of Fan Milk, your trusted household name in Ghana for 55 years.”

He called on Ghanaians to test for themselves “the new, refreshing, nourishing and superior yoghurt experience”.

The West Africa Chief Executive Officer of Fan Milk, Edouard Spicher, also poured heartfelt gratitude to Ghanaian economy for pioneering the introduction of the new product to Africa.

“This is an important milestone for Fan Milk operations in Africa and we are proud of our Ghana operation for achieving this. For Fan Milk West Africa, continuously producing nourishing, high quality, diary and fruit -based products is an key commitment”, he said.

FanMaxx is accessible, available and affordable.

 







ABOUT FAN MILK GHANA LIMITED


Fan Milk Ghana is the first to produce this innovative yoghurt experience in West Africa.

It was incorporated in 1962 and was previously known as the Ghanaian Milk Company.

The company changed its name to Fan Milk Limited.

The company produces and distributes milk-based and fruit-based products as follows:

--- Yoghurts under the FAN YOGO brand
--- Flavored milk under the FAN CHOCO, under the Fan Ice brand
--- Fruit drink under the brand FANDANGO
--- Lollies under the brand FANPOP
 
 
Source: Ameyaw Adu Gyamfi/Peacefmonline.com/Ghana
 
 

Comments ( ): Post Your Comments >>

 
 
 
Disclaimer: Opinions expressed here are those of the writers and do not reflect those of Peacefmonline.com. Peacefmonline.com accepts no responsibility legal or otherwise for their accuracy of content. Please report any inappropriate content to us, and we will evaluate it as a matter of priority.