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How Two Seconds Tiger Woods Took To Sink Masters Winning Putt Made Nike $22,540,000   
 
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15-Apr-2019  
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Tiger Woods two second putt earned Nike an estimated $22.5 million in his first major victory in 11 years during a sensational sporting comeback at the Masters.

Woods, 43, raised his arms triumphantly on the 18th green while wearing his Sunday red Nike shirt, the same as he had worn in his first major win at the Masters at Augusta National Golf Club in Georgia in 1997.

He hugged his family including his son Charlie in moving scenes reminiscent of how he had embraced his own father wearing the iconic Nike swoosh with his first ever major at Augusta in 1997. 

Nike's gamble to stick by Woods throughout his major-winning curse meant they cashed in to the tune of $22,540,000 in estimated advertising revenue when their logos were splashed all over his triumphant moment and hugs with his family and girlfriend, Erica Herman, Apex Marketing found.

 
 

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