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PHD Sweeps Awards For Innovative Digital Media Solutions
 
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29-Nov-2013  
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Bright Ladzekpo
 
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Omnicom Media Group’s PHD worldwide network of communications and media agencies won awards for all eight of its selected works that made the shortlist for the 2013 Internationalist Awards for Innovative Digital Solutions announced in New York on November 14.

PHD International’s global strategy unit picked up the Grand Prix for their work on Dove’s ‘Real Beauty Sketches’ campaign for Unilever and Silver for their “Power to Generation M” campaign for Canon.

Other winners at the Internationalist Awards included PHD USA, with a haul of four awards including two Gold awards for their “Black Friday” and “World’s Most Stolen Pen” campaigns for Footlocker and Papermate respectively; Silver and bronze for the Banshee Cinema Launch and “True Survival” campaigns respectively for HBO.

PHD Canada also won Gold for their “Warm Up To Winter” campaign for ScotiaBank. PHD Germany won Silver for their “Impossible Hero” campaign for TED.

The Internationalist Awards scheme is an acknowledgment of how today’s marketing strategies are affected by the media and technology revolution in a post-digital age. Inspiring case studies are scored for insights, strategy, and results.

The awards are judged on a range of criteria including: innovative use of digital media; breakthrough communications thinking; demonstrating sustained cross-cultural understanding of marketing issues and providing solutions worthy of world class standards.

Other award successes include PHD UK picking up the Grand Prix at Campaign’s Media Awards for scoring the highest tally of winning entries, PHD Hong Kong winning Gold at the Webit Awards and storming the Yahoo! Big Idea Chair honours with a haul of five, PHD UAE winning Best Use of Cinema at the Motivate Val Morgan Awards and PHD Media Direction Poland taking away two Effie’s.

And it’s not just the work getting attention. PHD Canada’s overall performance was recognised when the team walked away with Silver for Media Agency of the Year at the Strategy Awards and Touché! PHD’s president Karine Courtemanche was named Media Director of the Year.

In Asia, PHD Hong Kong was crowned Advertising Agency of the Year at the Golden Globe Tigers Awards and head of strategy and insights, Deric Wong, also took home the two individual awards of Brand Builder of the Year and Young Achiever of the Year, in recognition of his outstanding achievements for the agency and clients in 2013.

Founded in London in 1990 as the first planning-led media agency, PHD is a proven innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media.

PHD’s African network of affiliate agency offices in Ghana, Nigeria, Kenya and South Africa are a key part of the Omnicom Company’s global network providing world-class media planning and buying services to its global and blue-chip local clients in the region.
 
 
 
Source: Peacefmonline.com
 
 

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