Robert Mugabe Jr, the son of Zimbabwe's former president, has launched his own clothing label which he hopes will be "competitive on the international scene", News24 reports.
The brand is called xGx and sells T-shirts and neck chains at eye-watering prices - a man's T-shirt costs $300 (£226), while a women's T-shirt would set you back $250 (£18).
Last month, Robert Jr and his younger brother Chtatunga lauched an entertainment company called TripLife, inviting American-Nigerian musician Jidenna to perform at their first event in a Harare nightclub after Nigerian artist Tekno cancelled his appearance.
The Mugabe sons are known for displaying their wealth on social media, with Chatunga posting a photo of his wristwatch with the caption: "$60,000 on the wrist when your daddy run the country ya know!"
Jidenna is known for being outspoken about politics and social justice, so his performance at an event run by Robert Mugabe's sons has raised eyebrows among some.