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Kwes TV Brings Refreshing & Affordable Television Experience To Ghana
 
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03-Feb-2017  
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Joseph Hundah - President and Group Chief Executive Officer of Econet
 
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A new television experience has been launched in Ghana.

African media network Econet Media on Thursday launched KWESE TV, a new Television firm set to thrill Ghanaian sports and entertainment fans with their modern free-to-air Sports and Entertainment programs.

The launch which was held at the Polo grounds in Accra was to outdoor the new brand which has undoubtedly been one of the fast-rising media outlets in Southern, Central and West Africa.

Speaking to the press, Chief Executive Officer  and President of Econet Media Joseph Hundah stated his outfit is out to serve Ghanaians with the best of Sports, entertainment and kids shows.

“We are excited to bring Kwesé TV to Ghana. Kwesé is fast becoming a leading source for the latest in sports and sports fans in Ghana can look forward to some exciting programming on Kwesé Free Sports.The brand has already captured big interest from many part of Africa within just a year and this shows that KWESE TV is here to offer good services.”

Viewers can look forward to a refreshed channel with the very best in sports entertainment featuring some familiar faces as well as brand-new programming delivering the best sports shows, latest news, highlights and live action from across the globe.

Kwesé is the newest kid on the block redefining TV in Africa. Kwesé is part of the Econet Media stable which aims to change the face of African broadcasting. Premised on the concept of TV everywhere and anywhere, Kwesé is revolutionising the media industry in Africa by catering to the changing needs of today’s globally connected African viewer.

Kwesé offers a diverse content portfolio covering sports, music, movies, series, kids, lifestyle, faith, news and other programming. Representing the very best selection of programming, Kwesé brings African viewers premium quality content which in many instances is available to African audiences for the first time.  Kwesé does this through the rights it hold to broadcast the best in sports and entertainment across Africa. Our superior content mix makes our offering truly exceptional. Currently we have over 45 channels.

Kwesé Free Sports can be viewed free of charge on the app, content on the sports website can also be viewed for free. Consumers can choose between three subscriptions, which are monthly, weekly and 3 days. Pricing for the pay TV platform is GHs 110 (monthly), GHs 35 (weekly) and GHs 15 (3 days).

CHANNEL DESCRIPTION

SERIES & MOVIES - Kwesé has a rich series & movies line-up with a high number of own and exclusive channels.

Its own channels provide strong vehicles for premium, exclusive programming, as does AMC. Millennial channel

Viceland is exclusive to Kwesé, as is Passion, a telenovela channel custom made for our market. Bollywood,

Nollywood and escapist reality round out the category.

FACTUAL & LIFESTYLE – Kwesé has a parHcularly strong factual line-up, bearing out the commitment to play a construcHve role in the market. Kwesé Inc., a channel devoted to enabling entrepreneurs, is key in this regard. Kwesé Know (mainstream factual entertainment), Odisseia (exclusive documentaries) and a set of Discoveryowned channels also feature.

KIDS – Kwesé’s key strength are its own channel, as well as exclusive carriage of Dreamworks, famous for franchises like How to Train your Dragon, Kung-Fu Panda, and many others. These two channels cater for both
pre-schoolers and pre-teens, while POP, CBeebies and JimJam are devoted to young children.

MUSIC – Kwesé has a strong and varied music line-up, which responds to a young market’s insaHable appeHte for all things musical. East, West and Southern African music are all represented, and so is gospel from around
the world. P Diddy’s Revolt brings is available outside of the US for the first Hme – only on Kwesé!

SPORT – Kwesé’s sport offering boasts exclusive access to NBA, extensive rugby properHes, Australian and Caribbean cricket, boxing, ESL, motorsport and a range of athleHcs. From March 2017, Kwesé will also be the exclusive home of the ESPN channel, which has strong brand recogniHon in the market.

NEWS – The news line-up provides a range of perspecHves, and includes Bloomberg for a market with a keen

interest in business.

 
 
 
 
Source: Eugene Osafo-Nkansah/Peacefmonline.com
 
 

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