‘’Sika’’ or ‘’Jw3t33’’ are very popular terms used to caption money or riches in many Ashanti or Akan parts of Ghana. A rich person, known as ‘’sikanyin’’ in twi represents someone who has amassed so much wealth that he/she stands out in community or the society. Some have even reached national and international status. One overwhelming fact about these individuals is the fact that a greater chunk of them are Akans, more specifically Ashanti’s. Then this question pops up. Why are the Ashanti’s the richest group of Ghanaians? Jumia Travel, Africa’s leading online travel agency attempts to examine possible reasons for this popular assumption.