E-commerce is fast establishing itself as a viable alternative to brick-and-mortar shops in most countries across the world. Worldwide e-commerce sales are expected to grow to a staggering USD 4 trillion by the year 2020. Although in its nascent stage in Africa, e-commerce is projected to rake in between US$50 billion to US$75 billion for the continent by 2025, according to the Economic Intelligence Unit (EIU).