Vodafone has emerged as one of the most valuable global brands in the Brandz Most Valuable Brands 2012 survey by Millward Brown, a leading global research agency.
Vodafone is also the only telecommunications company with a footprint in Africa to be placed in the top-15, ahead of brands such as facebook, BMW, Shell and Nike.
In another achievement, Vodafone was also the only telecommunications company with a footprint in Africa to make it into the Top-5 of the global �movers and shakers� list for telecommunications providers.
�We are proud of our achievement, which is a clear endorsement of our collective hard work to provide innovative telecommunications services and products to our customers.
This will drive us to continue working hard to delight our customers,� shared Carmen Bruce-Annan, Head of Corporate Communications at Vodafone Ghana.
The methodology for ranking Millward Brown�s Top-100 Most Valuable Global Brands uses consumer-level research to identify how brand influences purchase decisions.
It is the world�s most comprehensive source of brand equity knowledge and insight.
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