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Public Relation experts contracted by President John Dramani Mahama to help him win the December election, with 127 days left, have told him to create the impression that he is a �born-again Christian� if he is to stand any chance of winning the December 7 elections. This, according to the experts, is geared at helping President Mahama step into the late president Mills� shoes, in view of the worry that �President Mahama�s character is totally different from Mills.� This assertion by President Mahama�s PR experts buttresses the point made by advisors to then President Mills and the NDC that the ruling party had lost the battle on issues and should therefore focus on the character of various presidential candidates. President Mahama�s challenges as outlined by his PR experts include perceived morality and corruption weaknesses which they believe can be cured only by adorning himself with the tag of being a born-again Christian. Similarly, representatives of the South African PR firm engaged by the NDC have advised the party that it cannot win when it concentrates on issues alone. Therefore, the only way the NDC could emerge victorious was to find a way to scare Ghanaians off the opposition leader, Nana Akufo-Addo. This scare-mongering was to be done through a rollout of some �serious avalanche of negative campaigning� against Nana Akufo-Addo in the last few months in the run-up to the December polls. This tactic of trying to rundown Nana Akufo-Addo in the print and electronic media is to be stepped up in the coming weeks, as per the advice of the South African firm, by NDC communicators and newspapers.