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It is always refreshing for a customer to know that, aside the interest that will accrued on his or her deposit monthly, they stand a chance of being rewarded for saving with the bank. This creates a loyal base which goes to positively impact on the quality of service rendered to customers because of that special relationship that is established through reward. It is for this reason that Fidelity Bank of Ghana has launched the �BIG FAT ZERO PROMOTION� with the aim of rewarding existing and potential customers with gold coins. The draw is open to Fidelity account holders living in and outside of Ghana, as well as foreign nationals. To enter the draw, new customers will be required to open an account with GH� 300 or in the case of existing customers, top up their account balance with GH� 300 or more, maintain it for at least one month and stand the chance of getting a ZERO or two ZEROs added to the maintained balance in a monthly and grand draws. The promotion will be in two phases. there will be three monthly draws in the first round and top three winners will automatically have one zero added to their maintained balances. The fourth to 13 winners would each receive a half ounce 24 carat Gold coin. The second round will also have three monthly draws. In the first two monthly mini draws, customers will be rewarded with a one Big Fat Zero and a lot more of the gold coins. In the grand draw, the winner would be rewarded with two Big Fat zeros. What this means is that if the ticket drawn has a face of GH �1,000, the customer automatically wins GH� 100,000. The second and their prize winners would each receive one Zero. In his speech, Board Chairman of the Bank, William Panford Bray lauded the leadership of the Bank for the creativity and innovation it has introduced into the banking sector, in spite of the fact the bank is young in the Ghanaian market. Mr. William Panford further advised the staff of the bank to exhibit the best customer service practices in order to maintain the relationships and loyalty that is likely to be forged through promotions such as the �Big Fat Zero Promotion�.