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Samsung Electronics, a leading technology firm, has unveiled its new air conditioner, Samsung Triangle AC onto the Ghanaian market. Samsung Triangle Air Conditioner, made purposely to withstand African conditions, sucks in more warm air and discharges cool air at a fast rate. Unlike the conventional air conditioners, the Samsung Triangle Air is fitted with an energy efficient digital inverter. It comes with 1.0 house-power starting at a discounted price of GH�1,490.00. Harry Park, Managing Director of Samsung East and West Africa Regions, in a speech at the launch of the air conditioner in Accra on Saturday, said Samsung has over the years produced new innovations to provide consumers with comfort. �With our range of air conditioners which have been specifically designed for African conditions, we have significantly ensured that our products are able to withstand African conditions and last longer. Vishwas Saxena, Director of Consumer Electronics, Samsung Ghana, speaking to BUSINESS GUIDE in an interview, urged other companies operating in the country to be innovative and creative in order to overcome the current economic crunch. �When there is economic crunch what companies need to do is to come out with innovative means of doing things in order to save cost for themselves and their clients,� he said.