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Bayern Munich may have been demolished by eventual winners Real Madrid in the Champions League semi-finals but they are superior to the Spanish giants in one respect as they are the world's No 1 football brand. Real were once the most valuable football brand on the planet but suffered during Spain's recent economic crisis and at one point fell to third - although the 10-time European champions are back up to second. Bayern, who Real deposed as kings of Europe, are Germany's biggest club and won the Bundesliga with a record points total. They now have a value of �531m.