Accra Brewery Sponsors Three Stakeholders To World Cup

Accra Brewery Limited, a subsidiary of one of the world�s leading brewers, SABMiller Plc, will sponsor two of its Key Distributors and an employee on an all-expenses-paid trip worth GH�70,000 to Brazil. The package includes airfare, hotel accommodation, tickets to selected football games and visits to tourist attractions. The Key Distributors are Detela Company Limited, which operates both in Swedru and Accra; and Tolaram and Co. Limited based in Bolgatanga. They are being rewarded by ABL for their excellent performance in attaining the highest ratio of sales volume for Castle Milk Malt, Castle Milk Stout and Stone Strong Lager in the 2013/2014 financial year. Joining the two Key Distributors on the trip is Kwasi Amoako, the Channel Execution Manager of ABL who is being rewarded for his dedication and hard work as a key player in the company�s Sales team. The sponsorship is as a result of ABL�s desire to resonate with the euphoria Ghanaians attach to football and to consistently recognise stakeholders whose contributions have led to the continuous growth of the company. The gesture is expected to motivate other distributors and employees to work harder and strive for excellence. Mr Michiel Oerlemans, the Sales and Distribution Director of ABL who presented the packages to the winners at a short ceremony at ABL�s Brewery site in Accra said, �In fulfilment of one of our Global Ambitions of accelerating growth and social development through our value Chains, we at ABL are committed to our business partners as they are to us. It is our belief that, in supporting and making our business partners happy, they are motivated to work harder and achieve more. Accra Brewery is pleased to have hard working distributors like you. Congratulations to you all, keep up the good work and enjoy your fun packed trip to Brazil.�