FleishmanHillard South Africa has formally announced the appointment of Mimi Kalinda as its Africa Lead, cementing its presence as a dominant force in professional communications across the continent.
Kalinda, who will be responsible for managing FleishmanHillard�s engagement with current African affiliates and developing partnerships in new markets, has a remarkable track record in international media relations, content creation and digital integration.
Joining FleishmanHillard from Weber Shandwick, where she was responsible for leading key pan-African development projects and social impact accounts that include the Innovation Prize for Africa and the Michael and Susan Dell foundation, Kalinda brings a wealth of experience to a growing team that is increasingly focused on executing large international campaigns that champion client interests throughout the African region.
Kalinda has also worked to raise the visibility of Samsung�s Corporate Social Responsibility initiatives during the 2013 African Cup of Nations and led content creation for the African Union�s CAADP framework and Nigeria�s Ministry of Agriculture.
Between 2003 and 2006 Kalinda was based in New York City as a content producer and filmmaker with director Spike Lee and is recognised as the first African woman to host a show on MTV in 2000, based in London.
In addition to her role in relationship building and business development, Kalinda will also oversee the gathering of market intelligence, servicing pan-African business, the development of an Africa strategy with the intention to creating a deeper FleishmanHillard network on the continent.
This appointment clearly signals FleishmanHillard�s intent to extend and nurture its already well-established African practice, adds FleishmanHillard SA Managing Director, Kevin Welman.
�Mimi�s appointment as FleishmanHillard�s Africa Lead is indicative of how critical pan-African relations are to us. Increasingly we are seeing our clients expressing considerable interest in engaging audiences across the continent. This is a key growth area for the agency and we are proud to welcome such an experienced and vibrant communications practitioner to our South African office�.
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