It beat 'twerking' to be crowned word of the year by editors of the Oxford English Dictionary and social media-obsessed Brits make sure the power of the selfie shows no sign of abating.
And thanks to beautiful celebrities such as Kim Kardashian and Beyonce, who've perfected the use of Instagram and Twitter to share new images of their enviable faces and bodies, we're always on the hunt for new ways to perfect our own shots.
But for many of us, it isn't a case of 'I woke up like this', as a recent study revealed that women spend a total of 753 hours taking, deleting, retaking and touching up their selfies to look picture perfect - and it seems we may not be alone.
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