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ADAMA Solution for Agriculture Ltd, [formerly Makhteshim Agan Industries Lts.] is a leading global manufacturer and distributor worldwide of crop-protection solution.

The company supplies efficient solution to farmers across the full farming value-chin, including crop-protection, novel agricultural technologies, and complementary non-crop businesses.

Speaking at a press briefing in Accra, the Chief Executive Officer [CEO] of Adama West Africa, Elie Frumerma said that ADAMA is a new brand that reflects the company’s rich heritage, its farmer-centric identity, and its purpose of creating simplicity for formers and farming.

“At Adama we strive for a world where everybody has food security, and everybody in farming has a fulfilling and rewarding life. Sounds impossible? Many share this vision with us, but we do it differently,” he said. 

The new brand reflects Adama’s strategic direction as an integrated global company, driven by its core purpose, thus, creating simplicity in Agriculture.

Elie Frumerma noted that, “innovation is woven into every aspect of our business. We define innovation as culture and work processes to nurture new ideas, creativity and entrepreneurial spirit, translated into economic value.

“…At Adama we dare to think differently, putting the farmers’ problems in the center of our thinking. Advanced packaging, training seminars and digital tools illustrate our commitment to redefining the boundaries of crop protection.”

In Ghana, Adama will support farmers to get things done in their businesses and beyond – from sowing to sales, from their labor in the field to their families, their partnerships and raising their status in society.

Adama would want to build close relationships with Ghanaian farmers by being honest, open and agile.