FBNBank Ghana has launched its corporate advertising campaign tailored to put the customer at the heart of its business.
The launch signals FBNBank Ghana’s commitment to become the clear leader in the country’s financial sector as well as set the gold standard of customer experience and excellence in financial services solutions. With the ‘You First’ value proposition, the bank further establishes itself as a lifelong partner to its customers, providing relevant solutions to all their banking needs as their lives continue to evolve.
FBNBank Ghana emerges from an enviably rich heritage and banking tradition, which has shaped its business to become the clear leader across several markets in Africa and beyond. The parent bank, First Bank of Nigeria Limited boasts of an enduring business tradition that spans more than 120 years and has been enriched by the time-tested values of trust and excellence, backed by the latest technology and a diversity of well trained staff. The bank’s footprints are visible across the world in Abu Dhabi, Beijing, DR Congo, Ghana, Guinea, Johannesburg, London, Nigeria, Paris, Senegal, Sierra Leone, and The Gambia.
FBN Bank Ghana is therefore calling on Ghanaians and businesses to take full advantage of its distinctive values and rich heritage which has made its brand a leading African brand and one of the most credible financial institutions in the globe.
In a statement, the Managing Director/Chief Executive Officer of FBNBank Ghana Limited, Mr. Seyi Oyefeso disclosed that “FBNBank Ghana takes pride in being exclusively customer-centric and we go to great lengths to put ‘YOU FIRST.’ Our bank’s ‘You First’ declaration simply implies that at FBNBank, we put our stakeholders – employees, customers, investors, communities, institutions and businesses - at the heart of our business. Since 1894, our Bank has developed a unique culture of making the people we serve our utmost priority. Today, we deepen our application of this culture in the Ghanaian market, even as we provide unrivalled value to all our customers”.
Mr. Oyefeso further stated that the Bank’s financial services knowledge and practices lead the market in ensuring a better understanding of customers to strive for a better way of delivering first-class service and experience.
<<Print>>