You've Been Saying Them Wrong! (Hint: It's Actually 'Vur-sah-tcheh')
Have you ever found yourself stuck for words when trying to pronounce some of the trickier names in the fashion lexicon? Us too.
Ahead of London Fashion Week etiquette experts Debrett's has advised on the correct articulation of the 20 key labels Brits often wrong. Don't fear - you'll no longer stumble your way through Azzedine Alaïa, Dries Van Noten or Yves Saint Laurent again.
Based on enquiries the Mayfair-based social skills business received over the last decade, they discovered that luxury French house Lanvin is the most incorrectly pronounced brand. Instead of 'Lan-vin' it should actually be 'Lahn-vahn'.
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