The Ashanti regional branch of the National Democratic Congress (NDC) has rolled out a plan of action to limit the use of traditional communication tools, and rather have a focus on social media.
This, according to the party, will attract the youth and floating voters so that it would achieve its targeted one million votes in the region.
Capacity training A number of information technology-inclined NDC youth, mainly from the country's tertiary institutions who are members of the party's various cells in the Ashanti Region, were given a three-day capacity training by some IT experts in the country.
Two other groups within the party's communication team, the media monitors or serial callers and the communication officers, were taken through the government's achievements and encouraged to eschew insults and the use of vulgar language in their political discourse.
The three-day ICT communication seminar, which ended last Sunday, was organised by the Regional NDC Communications Department. It was on the theme: “Ensuring victory in Election 2016: Strategies and tactics for the communicator.”
Social media
A former Justice Minister and the party's Vice Chairperson, Mrs Betty Mould Iddrisu, urged the over 2,000 people to use social media to change the philosophy of the targeted groups and impact positively on their lives.
She said of the three communication groups, the social media group was the most crucial and prime leaders towards setting a knowledge-based agenda to make the party very attractive.
The Regional Communication Officer, Samed Akalilu, said the rebranding was to lubricate the entire communication machinery of the party and to form a synergy between the other communication arms and the main communication team.
He announced a number of committees, including a recruitment committee, to prosecute the agenda of the government.
The recruitment committee, for instance, is to receive applications from interested people, vet them and rope them into the communication team ahead of the elections.
The National Communication Officer, Kwaku Boahen, took participants through the practicalities of communications, general comportment and the presentation of facts, with a focus on President John Dramani Mahama's achievements.
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