Between January and September, one hundred and twenty-eight people have been killed in road crashes in the Ashanti Region.
Assistant Commissioner of Police (ACP) Peter Gyimah, the Officer in-charge of Community Police at the Regional Command, said in all, 830 crashes were recorded and these involved 1,117 vehicles.
The figure, he said, showed a reduction in the fatalities compared with the previous year’s total of 191 deaths in 930 accidents and 1,362 vehicles.
ACP Gyimah said this during the launch of the “Fifth annual road safety campaign” in Kumasi.
It is being jointly spearheaded by Micjoy Advertising, an advertising consultancy firm, the Jackson College of Education and the National Road Safety Commission (NRSC).
The goal of the campaign is to help road users to take responsibility and check indiscipline on the roads.
The campaign would involve holding educational seminars, workshops and community durbars.
It is estimated that the region records an average of 30 accidents a day, ranking it among the accident-prone areas not only in Ghana but the West African sub-region.
ACP Gyimah said more was needed to ensure safety on the roads, especially during the Christmas festivities.
Nana Michael Ampong, Chief Executive Officer of Micjoy Advertising, said the social and economic costs of road crashes were too high and that was why all should come together to make the roads safe.
Mrs Theodosia Jackson, Principal of the Jackson College of Education, suggested a ban on the sale of alcoholic beverages at the lorry terminals.
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