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After transforming into a world-class total beverage company, Kasapreko Company Limited over sometime now has been receiving students from international business schools to learn from the company’s entrepreneurial spirit and business operating model.

Just after the visit of Harvard Business School (HBS) students in January, the beverage manufacturer on March 14, 2016 hosted Executive MBA students from the China Europe International Business School (CEIBS) to have first-hand insight into how the company started and how Alomo Bitters has grown to become a global iconic drink.

The visit forms part of an Entrepreneurial Management Course being undertaken by 42 Executive MBA students of the School made up of African and non-African nationals.

Explaining the rationale behind the visit, an Associate Professor of International Business and Strategy at CEIBS, Dr Shameen Prashanthan stated that the Class’ session is on growth and entrepreneurship hence the need for the visit.

“Kasapreko was the only identifiable Ghanaian company that comes to mind in terms of innovation and entrepreneurial spirit. We brought our MBA Executive students here to have a practical feel of what has been established by an entrepreneur Dr. Kwabena Adjei, the founder.

Welcoming the CEIBS team, Managing Director of Kasapreko, Mr Richard Adjei said growth has always been part of the company’s business model. “Our quest for growth has always been driven by innovation, research and quality”.

It is for these reasons, Mr Adjei said the company decided to invest $70 million to install a factory new plant that has four bottling lines to produce alcoholic and non-alcoholic drinks. The

The students were taken round the factory and toured the new $70 million bottling plant which was recently commissioned by President John Mahama.

This is the second time CEIBS students have visited the company. The first was in 2014 when CEIBS Global CEOs class visited the beverage manufacturer.

Kasapreko started with five workers at the garage of the owner and businessman Dr Adjei in 1989 at Nungua, but the company has now grown into a multi-million-dollar multinational total beverage company employing over 600 workers.

With the state-of-the art automated factory machines, Kasapreko has over 21 brands under its fold cutting across alcoholic and non-alcoholic drinks.