Video is slowly becoming the go-to medium for sharing experiences online.
And with the social media giants battling for more users, Twitter has unleashed a new option that could help them stay in the game.
Members can now create videos up to 140 seconds long and a small test group on Vine has also been granted this ability, allowing them to turn ‘the six second Vine into a trailer for a bigger story’.
Since the beginning of this year, Twitter has witnessed more than a 50 percent increase in video Tweets on its site.
‘Every day, the world turns to Twitter to discuss the videos that everyone is talking about now – whether it’s sports, news, or music, musings from popular creators, on-the-ground footage from a world event, or a glance into daily life that might just go viral,’ Jeremy Rishel, head of product development for creators, shared in a blog post today.
‘And we love watching all the timely, important, and funny video content people share every day’.
This milestone may have been the reason for the rollout, which increased the videos from just 30 seconds to the 140 seconds – select publishers will still have the power to post videos up to 10 minutes via Twitters professional publisher tools.
Tweeters aren’t the only ones allowed to unleash their creativity, as Twitter is letting a few lucky Viners add clips for the same 140 seconds.
Twitter acquired Vine back in 2012, just before the site's official launch.
And since inception, it has only allowed its users to post six second loop videos.
‘You’ll continue to see Vines, those short looping trailers we all know and love. It’s just that now some Vines might have a longer video too,’ shared Vine in today’s blog post.
‘If you’re not yet seeing the “Watch more” option, hang tight! We’re rolling the changes out to everyone as fast as we can, but computers like to be methodical.’
The video sharing site refers to this new option as a ‘canvas for movies’, which users will be able to shoot full-screen.
And viners will have the ability to move the camera vertically and horizontally or rotate it for widescreen while capturing their experiences.
Video creation is still in beta, but has asked a few creators to test it out and give feedback.
However, Vine says ‘if you’re a creator or publisher who would like to be part of the #beyondtheVine beta’ plug in your email address and they will give you access.
To start making longer videos, users simply tap on a video Tweet or Vine on their own timeline and will be redirected to a ‘new, full-screen viewing experience’.
This screen will also show more great and Vine Tweets as suggestions below.
‘This will be rolling out on Twitter for iOS and Android, shares Rishel, regarding Twitters new development.
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