<<Print>>Bling-loving entrepreneur Alexander Amosu found fame by marketing what was at the time the world’s most expensive iPhone.
Made from 18-carat gold and covered in more than 6,000 tiny diamonds, it came with a price tag of £1.7million.
I caught up with Amosu last week at a conference in Mayfair, London, called Lux Afrique, which was devoted to marketing luxuries like this to Africa.