<<Print>>

Lord Alan Sugar today sparked a huge race row after he posted a racist tweet comparing the Senegal national football team to black beach sellers.

Hundreds of people immediately slammed the 71-year-old Apprentice host, but he initially failed to back down, calling the reaction 'OTT' to what was a 'bloody joke'.

The tweet was eventually removed 23 minutes later - but Lord Sugar insisted this was only because it was 'interpreted in the wrong way as offensive by a few people'.