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Influencer marketing has been a big part of business throughout history. Although some believe that influencer marketing began as early as the late 1800s, it really seemed to take off and evolve as celebrity endorsements become more common and as the Internet became more widely used. Now, influencers are a vital part of any business’s marketing strategy. BrightLocal’s Local Consumer Review Survey revealed that 91 percent of 18-to-34-year-olds surveyed said they trust online reviews as much as they trust personal recommendations, proving just how valuable influencers can be to a business.