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The Duke of Sussex today insisted he flew by private jet four times in 11 days to keep his family safe as he launched a new sustainable travel initiative. 

Prince Harry said he hopes the new 'Travalyst' scheme will better protect tourist destinations and their local communities for generations to come.

The Duke flew to Amsterdam by a commercial flight yesterday to launch the project - which aims to encourage people to make more environmentally-friendly choices while travelling - this morning, and told an audience at A'dam Tower: 'We could all do better.'