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In a bid to become the Telecommunications provider of choice in Ghana, Vodafone Ghana, has appointed Tara Squire as the Head of Customer Marketing. In his new capacity at Vodafone, he will be responsible for acquisition campaigns, propositions and promotions. Tara brings to Vodafone, extensive experience in promotions, sales, trade marketing, analysis, research, customer and brand management. Prior to his appointment at Vodafone, he served as the Marketing Manager for Usage and Retention at Airtel Ghana where he was responsible for revenue growth, customer retention and campaign specific communications. One of his key achievements during his tenure was the �Live your dream too� 2010 campaign to drive usage which exceeded set targets. Tara is passionate about soccer and his interests include reading, travelling and watching movies. According to Uche Ofodile, Chief Marketing Officer at Vodafone Ghana, 'We are very pleased to have Tara on board. We believe his creativity, innovativeness and experiences will be invaluable to Vodafone as we continue to deliver our brand promise of empowering our customers to reach their full potential. We wish Tara the very best in his new assignment.'