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'Proper Regulations Will Boost Insurance In Africa'   
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The Graphic Communications Group Limited (GCGL) and the Metropolitan Group have agreed to explore opportunities in their mutual interests, as well as help improve the lives of Ghanaians.

The collaboration will be based on harnessing the competitive advantage of each company to ensure that the public becomes the ultimate beneficiaries.

For instance, the GCGL having a nationwide reach said it would make its infrastructure available to Metropolitan Group, which specialises in health, pensions and life insurance, to reach out to the undeserved in the Ghanaian society.

Leadership of both companies came to the understanding when the Chief Executive Officer of Metropolitan Group, Mr A.J. Kruger, led a management delegation to pay a courtesy call on the Managing Director of the GCGL, Mr Kenneth Ashigbey.

Long-term investment

Mr Ashigbey said long-term investment vehicles such as life insurance and the pension’s scheme had low patronage in the country and the Metropolitan’s resolve to enhance the penetration would be supported by the GCGL.

“We need to look beyond the structured environment and reach out to other people in the informal sector. We therefore need to do some outside-the-box innovative and creative thinking to reach out to the public,” he stated.

Mr Ashigbey also said the two companies could partner to improve on education among junior high and senior high levels, especially in the less endowed schools in the country through the provision of educational information in its brands, particularly in the Junior Graphic.

In spite of the challenges faced by the print media, Mr Ashigbey expressed the belief that GCGL would continue to adopt innovative and creative strategies to stay afloat.

Mr Kruger

Mr Kruger said Africa had a lot of opportunities in the area of insurance which needed to be explored.

He said with proper regulations, a buoyant capital market for investments and incentives, the insurance industry would pick up on the continent.

Mr Kruger said following the merger between Momentum Health and Metropolitan Group, the consolidated entity would give more options and quality services to the Ghanaian public.

The delegation also familiarised themselves with other activities of the GCGL.
Source: Dailymail.co.uk

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