VODAFONE Ghana, the country�s second largest telecommunications company has dropped marginally in market share for the first time after it took over the second spot from tiGO.
According to the latest July market statistics for the industry released by the regulator, National Communications Authority (NCA), the company�s subscriber base dipped marginally from 4,819,700 (21 per cent) in June to 4,758,272 representing 20 per cent of the total market share.
It is not clear whether the drop is a result of the fast growing subscriber numbers of Glo Mobile which began commercial operations in May, this year.
Glo, the latest entrant to the country�s telecommunications competition exceeded its target of one million subscribers in 100 days of operation by a little over 15 per cent.
Its current subscriber base as of July this year stood at 1,152,474, representing five per cent of the total market share. This is compared to its first two months of operations which yielded 990,566 subscribers in June.
The mobile operators set for itself a one million target at the launch of its commercial service in May this year with a pledge to outwit the major competitors in the sector.
By this feat, Glo is now the fifth biggest telecommunications company in the country after MTN, Vodafone, tiGO and Airtel.
Glo has also sparked what analysts describe as a �tariff war� by introducing the lowest call tariffs in the country.
According to the company, for a minute, all its subscribers will pay Gp6 per minute of call to any network as against the industry average of Gp8 per minute.
MTN, however had a marginal increase in its subscriber base and maintained its position as the market leader.
Its subscriber base jumped marginally from 10,757,974 in June this year to 10,828,585 in July, representing 46 per cent of total market share.
tiGO had a marginal subscriber base increase from 3,553,274 in June to close at 3,699,185 in July, representing 15 per cent of the market.
Airtel, which has also been consistent with its movement in subscriber base, increased its subscriber base to 3,037,336 representing 13 per cent of the total market share from 3,021,863 subscribers for June.
After gaining in June with a subscriber base of 227,396, Expresso unfortunately lost heavily to record just 182,845 in July.
However, in spite of the loss, it maintained its one per cent total market share.
Meanwhile, the total cellular/mobile voice subscriber base in Ghana as at July, 2012 stood at 23,658,697 in July as against 23,370,773 in June.
Source: Charles Benoni Okine/Daily Graphic/Ghana
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