Vivo Energy, the company formed by Vitol, Helios Investment Partners and Shell to distribute and market Shell-branded fuels and lubricants across Africa, has acquired a majority shareholding in Shell Ghana Limited.
The company, which will be renamed Vivo Energy Ghana, will be headed up by Fred Osoro as Managing Director.
He will take over from Vincent Richter, the former acting Managing Director.
Mr Osoro has twenty years’ experience in the energy industry during which he has held various management and marketing positions for Esso, Mobil and Engen, including Managing Director for Engen Ghana and Nigeria. His appointment to the Board will be formalised at the next Board meeting.
Christian Chammas, CEO of Vivo Energy, said: “Ghana is an important market and a growing economy which is set to benefit from significant developments in the energy sector. We are acquiring a business with great potential; a long history in Ghana, a high calibre workforce and a large and diversified customer base.
Vivo Energy is looking forward to serving our Ghanaian customers and investing in the business, to ensure it realises its full potential under Fred Osoro’s leadership.”
The Shell brand has been in Ghana for 85 years and Shell has been the leading marketer of fuels and lubricants.
Vivo Energy Ghana has a storage capacity of 8,300mł and 124 retail stations with the majority offering Shell Cards and convenience retail stores.
Over the years, the company expanded its portfolio by acquiring Texaco in 1988. Vivo Energy Ghana employs 134 people but the business provides indirect employment to over 1,000 people. The company is recognised as the leader in the oil industry especially championing and setting standards for safety in sales and distribution.
This is the latest development in a venture initially announced in February 2011. It brings to fifteen the number of African markets in which Vivo Energy has a presence.
Vivo Energy operates in Retail; Commercial Fuels (Marine, Mining and Aviation in partnership with Vitol Aviation); Liquefied Petroleum Gas; Lubricants and Bitumen in Botswana, Burkina Faso, Cape Verde, Cote d’Ivoire, Guinea, Kenya, Mauritius, Madagascar, Morocco, Mali, Namibia, Senegal, Tunisia, Uganda and now Ghana.
Vivo Energy employs around 2,100 permanent employees and operates 1,300 retail stations under the Shell brand and has access to approximately 900,000 cubic meters of storage. Shell and Vivo Lubricants will have blending capacity at plants in six countries (Kenya, Morocco, Tunisia, Cote d’Ivoire, Senegal and Guinea) producing Shell branded lubricants.
Vitol and Helios each own 40% of Vivo Energy, with Shell holding the remaining 20%. Shell and Vivo Lubricants is 50% owned by Shell and 50% owned by Vitol and Helios. Shell and Vivo Lubricants manufacture and blend Shell branded lubricant. It will market and sell lubricants through an exclusive Master Distribution Agreements with Vivo Energy companies. Shell remains the overarching customer-facing brand and the name on Vivo Energy’s fuels and lubricants.
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