The out-going president of the Association of SIC Insurance Sales Agents (ASICA), Mr. Vincent Sali-Dokpor, who is also a Chartered Insurer and now a Broker, has urged agents of SIC Insurance and SICLife, the two largest insurance companies in the country to focus on delivering superior customer service to the ever demanding sophisticated consumer of insurance services.
Speaking to delegates from across the country at the three-day 8th triennial delegates’ conference held in Accra, Mr. Sali-Dokpor said the theme for the conference “Excellent Customer Service, the key to profitability – The role of the agent”, was chosen to address all the challenges and hurdles to delivering the best of customer care so as to remain profitable.
Present to grace the opening ceremony of the three-day conference were top Executives of SIC Insurance Company Limited including the Managing Director, Mrs. Doris Awo Nkani; the Deputy Managing Director Technical, Mr. Kwei-Mensah Ashidan and the Head of IT, Mr. Romeo Bugyei.
Also present was the Commissioner of Insurance, Ms. Lydia Lariba Bawa and the Managing Director of SICLife, Mr. Isa Anafure.
In her address, Ms. Lydia Lariba Bawa congratulated members of the Association of SIC Insurance Sales Agents (ASICA) for being the first trade association to be formed in the history of Ghana’s Insurance Market and for their contribution to the growth of insurance penetration in the country.
The theme for the ASICA conference, “Excellent customer service, the key to profitability-Role of the Agent” Ms. Bawa noted had come at the right time as the National Insurance Commission is trying to address mis-selling and mis-representation of products.
On her part Mrs. Doris Awo Nkani, Managing Director of SIC Insurance applauded the immense contribution that the agency force of the company has made to ensure SIC Insurance remain the leader of the local insurance industry.
Stressing that the contribution of the agents to the total premium mobilization of the company has averaged and as such agents deserves commendation from management.
Mrs. Nkani urged the agents to focus on the application of excellent customer service stressing that such effort was a key tool sales executive required to be successful in the market.
She however emphasized the need for the agents to present a professional, decent, cultured and respectful personality to the insuring public in order to win their confidence and respect.
“You are part of a body that is regarded as a financial institution and the key to building confidence in your business is to radiate credibility in all your business activities” she said
Source: Ohene Nyantakyi
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