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PHD Worldwide Wins Media Network of the Year 2014   
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Bright Ladzekpo, PHD Ghana MD/CEO
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PHD was named Media Network of the Year for the second year running and PHD UK was named Media Agency of the Year, closely followed by PHD India, after having the strongest awards performance yet at the global Cristal Awards festival 2014 held on December19, 2014.

The global agency picked up three (3) grand prix awards for outstanding work done for its key global clients Unilever and Warner Bros. These include a Grand Prix (Grand Cristal) in Brand Culture and a Grand Prix in Marketing Innovation for PHD India’s ‘KKT’ campaign for Unilever as well as a Grand Prix (Grand Cristal) in Media for PHD UK’s ‘The LEGO Movie Ad Break’ for Warner Bros.

The accolades were accorded the agency for its dominance at this year’s awards where it also swept a total 20 awards across the show, made up of eight (8) gold, eight (8) silver and four (4) bronze awards.

The breakdown consists of a further five (5) Gold’s (Cristal) and two (2) Silver (Sapphire) for PHD India’s ‘KKT’ campaign for Unilever and a further three (3) Gold’s (Cristal) and two (2) Silver (Sapphire) for PHD UK’s ‘The LEGO Movie Ad Break’ for Warner Bros. The other awards include Four (4) Silver (Sapphire) for PHD Hong Kong’s ‘I am a Boss’ campaign for Standard Chartered; PHD New Zealand’s ‘Tui Plumber’ for Heineken and PHD China’s ‘Dive Into Love’ and ‘100 Million Smiles’ campaigns for Unilever. There were Four (4) Bronze (Emerald) for PHD China’s ‘Dive Into Love’ (in two categories) and ‘100 Million Smiles’ campaigns for Unilever; PHD International’s ‘Modern Explorer’ for Expedia.

The global media agency network’s success at this awards event and the accolade received are not surprising considering its winning streak at awards events during the year 2014, including the recent media Grand Prix at Eurobest and being named Campaign Media Network of the Year 2014 for the APAC region.

At the Cannes Lions Awards in June, the agency took home a total of 48 Cannes Lions awards; five as the entrant agency and 43 as a credited agency, winning more Gold awards than any other media network by picking up four out of the five Gold’s awarded.

In 2012 and 2013 PHD was named Adweek's Global Media Agency of the Year.

“PHD Ghana is immensely inspired by winning spirit exhibited by the network’s offices to continue providing world class communications planning services to support the marketing efforts of its local and international clientele in Ghana and across West Africa, using tools that tap into the collective talent pool from our network of offices around the globe. With the use of media technology and communications tools such as Source, we are showcasing a new approach to media strategy development to deliver innovative communication solutions for your clients” said Bright Ladzekpo, MD and CEO of PHD Ghana. “We are poised to scale up technology-enabled and content-led communications strategies in our market to underscore our mission of finding a better way in all we do from planning and buying media to how we work across markets ”, he said.

PHD is acknowledged globally as a pioneer in communications planning and ahead of its peers with the launch of its own operating system called Source, which brings the global workforce together to collaborate on assignments using the massively multi-player online role playing and gaming platform. This provides PHD’s planning teams the most advanced global marketing insights and helps to shape and enhance innovative thinking as well as efficient use of their time.

As part of the Omnicom Media Group, PHD is one of the world's fastest growing and most awarded media and communication agencies, with over 3,000 staff working in over 80 offices worldwide. PHD’s African network of affiliate agency offices in Ghana, Nigeria, Kenya and South Africa are a key part of the Omnicom Company’s global network, providing world-class media planning and buying services to its global and blue-chip local clients in the region.
Source: Peacefmonline.com/Ghana

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