• VIDEOS
  • About
  • Contact
  • Despite Media
Ghana Election 2020
  • Home
  • Election 2020 Results
  • Local News
  • Politics
  • Showbiz
  • Sports
  • Business
  • Opinion
  • VIDEOS
  • Media
    • Videos
    • Audio
    • Photos
Local News
 
 
 
Home Business Business News 202010

CIMG Launches 31st Annual National Marketing Performance Awards

13-Oct-2020
/ Business News, Business
Email
Print
Comments 0
(0)
Comments
Share on Facebook Share on Twitter
 

The Chartered Institute of Marketing, Ghana (CIMG) on Monday, October 12, 2020, launched the 2019 CIMG Annual National Marketing Performance Awards, making it the 31st annual national marketing performance awards.

The launch, which was for the first time, held virtually via Microsoft Teams due to the COVID-19 pandemic, attracted participation from the media, the marketing research community, academia, and membership of the CIMG.

In his welcome address, the National President of the CIMG, Dr. Daniel Kasser Tee, said the Institute has been organizing the awards for the past 30 years annually without a break during which corporate organizations and individuals have been recognized and decorated for outstanding performance.

He opined that the awards have over the period contributed in diverse ways in reshaping the marketing focus of individual and corporate participants; thus, such individuals and businesses become aware of the key metrics for marketing performance and they are usually guided by these in their planning and implementation processes.

He added that as a result, many industry leaders tend to refocus their organizations into becoming more marketing-oriented, as they continue to learn new things from the awards questionnaire and processes.

According to Dr. Kasser Tee, the “CIMG continues to invest time and other resources into ways that ensure continuous improvements in the categories, the processes, the systems, the approach, the selection methods, etc. with the overall aim of ensuring relevance and making participation very friendly to our individual and corporate customers”.

“To do this effectively, the Governing Council usually concerns itself with issues of strategic nature, while the awards planning committee works with our research partners to oversee the operational and tactical matters, including quality,” he added.

Dr. Kasser Tee also used the occasion to advise political parties, to refrain from using foul, offensive, and abusive language against their political opponents, as we enter the political campaign season.

“Politicians need to be reminded once again that businesses thrive in a peaceful and friendly environment. COVID-19 has caused enough damage to the business environment, leading to most organizations missing out on their annual projections. The least politicians can do, is to stop inflaming passions and building unnecessary tensions in the country, as businesses require peace to strategize and resuscitate their operations. It is in this regard that the CIMG renews its call for all political parties to exercise restraint in their communications messages and pronouncements. We need sanity to conduct peaceful and respected elections,” he advised.

He concluded by reminding political parties of the need to embrace Political Marketing to help promote their cause by engaging the services of Political Marketing Strategists and Political Marketing Communications Experts.

On her part, the CIMG Awards Planning and Selection Committee Chairperson who doubles as the Vice President of the Institute, Mrs. Agnes Essah, touted the unparalleled landmark achievements the CIMG awards scheme has achieved over the past 30 years of its existence.

She said that there is no doubt that the scheme has tremendously grown into what can aptly be described as the benchmark awards scheme in Ghana as a result of the successes achieved.

“The Institute has, therefore, resolved to keep the stakes as high and as relevant as possible so that the standards by which the CIMG assesses individual and corporate performances are not compromised. It is this level of commitment that has guided the Institute, as a responsive institution, to constantly introduce new and progressive ideas, all aimed at adding value to our processes as well as new award categories”, she stated.

According to her, the CIMG constantly reviews the awards selection procedures in order to make them relevant at all times; stressing that most of the business (corporate) awards categories have accordingly been renamed to reflect the customer-centeredness of those organizations.

The Integrated Marketing Communications category has also been renamed as Above-the-Line (Mass media channels such as Radio, TV, Outdoor, etc.), Below-the-Line (Sales promotions, Brand activations, etc.), and New Media Campaigns (Facebook, Twitter, LinkedIn, etc.).

To Mrs. Essah, the selection goes through a vigorous process that involves research partners and various umbrella professional organizations as well as a panel of independent assessors.

The awards, she said, cover 6 major competitive areas:

Hall of Fame,
Personalities,
Media/Marketing Communications Organisations,
Business organizations,
Products, and
Not-for-Profit organizations

The non-competitive is the CIMG President’s Special awards which are given to a noticeable female and male achiever in any endeavor of life that contributes to national progress.

Mrs. Essah indicated that the judges and assessors for this year’s event will invest time and effort to ensure these awards represent Ghana’s best and finest.  The criteria for selecting the winners and benchmarking their performance will include;

Marketing Metrics
Marketing Innovation
Technological Innovation
Segmentation, Targeting, and Positioning (STP)
Social Impact
Contribution to National Development
Public Image
Success in the Market Place
Market Share
Customer Service Orientation
Ecological and Ethical Issues
Competition Benchmarking

Mrs. Essah noted that some happenings in the awards space in the recent past have caused the institute to worry and therefore are calling for sanity in the awards space.

“As awards organizers, our patrons require us to show them some professionalism, independence, credibility, sound judgment, and we cannot afford to disappoint them. CIMG would like to assure all of you that we shall continue to explore ways of improving standards for the much-celebrated CIMG awards in the years ahead”, she stated.

Source: Daniel Adu Darko/Peacefmonline.com/[email protected]

 

 
 

 

Comments ( 0 ): Post Your Comments >>

Disclaimer: Opinions expressed here are those of the writers and do not reflect those of Peacefmonline.com. Peacefmonline.com accepts no responsibility legal or otherwise for their accuracy of content. Please report any inappropriate content to us, and we will evaluate it as a matter of priority.
Featured Video
Previous Post

MTN Withdraws Case Against NCA

Next Post

SNV Ghana, Ministry Of Employment To Create 5,000 Jobs

 
 

More Stories

PWDS Small Business Owners To Receive Support Through Accelerator Program
Alan Kyeremanten Best Person For Trade Ministry As Afcfta Kicks Off – GUTA
We Can’t Use Our Buses To Convey Only 2 Passengers - GPRTU
Focus More On Agric Sector Investment To Improve Economy – Dr Sarkodie
Study: More Than Half Of German Firms Expect Skilled Labour Shortage
BoG To Arrest Cedi’s Depreciation With US$775m Injection
Fidelity Bank Ghana Relocates Two Branches; Merges Two Branches
MTN Ghana Awards Momo Agents and Merchants
FDA To Harmonize Importer TIN And Product Registration Numbers
Next Post

SNV Ghana, Ministry Of Employment To Create 5,000 Jobs

  Ghana Business News

  • General News
  • Economy
  • Banking & Finance
  • Stock Market
  • Industry/Manufacturing


 
 

Other Business News Stories

  • PWDS Small Business Owners To Receive Support Through Accelerator Program

  • Alan Kyeremanten Best Person For Trade Ministry As Afcfta Kicks Off – GUTA

  • We Can’t Use Our Buses To Convey Only 2 Passengers - GPRTU

  • Focus More On Agric Sector Investment To Improve Economy – Dr Sarkodie

  • Study: More Than Half Of German Firms Expect Skilled Labour Shortage

  • BoG To Arrest Cedi’s Depreciation With US$775m Injection

  • Fidelity Bank Ghana Relocates Two Branches; Merges Two Branches

  • MTN Ghana Awards Momo Agents and Merchants

  • FDA To Harmonize Importer TIN And Product Registration Numbers

  • Standard Chartered Holds First Draw Of Season Of Surprises Campaign

 

 
 

Popular Videos

Election Petition: Maurice Ampaw’s Reaction

NDC Makes Another Mistake In Their Corrected Petition – Nana B

Provision Of PPEs: You Can Close Down Schools...But Leave Us Out - Private Schools To GES

Mahama Doesn’t Believe He Won The Election; I Know Him - Kabila

Election Petition: Respect The Ruling Of The Supreme Court - MP To NDC

I Hope You’ll Not Accuse Supreme Court Judges Of Unfairness - Kabila To Mahama

Peace FM Online and Despite Media

peacefmonline.com offers its reading audience with a comprehensive online source for up-to-the-minute news about politics, business, entertainment and other issues in Ghana

Follow us on social media:

Category

  • Home
  • Local News
  • Politics
  • Showbiz
  • Sports
  • Business
  • Opinion
  • Trivia
  • Foreign
  • Audio
  • Photos
  • Videos
  • Elections
Decision Time
Ghana Election 2020 2016 Elections
Services
Online Radio Audio on Demand Ghana Elections Advertise with Us
Useful Links
Despite Media About Us Contact Us Feedback Form Terms and Conditions Privacy
Our Brands
Despite Media UTV Peace FM Okay FM Hello FM Neat FM Peacefmonline
  • About
  • Advertise
  • Terms & Conditions
  • Contact
  • Privacy

© 2020 Peacefmonline.com - An online portal owned and managed by Despite Media

  • Home
  • Local News
  • Politics
  • Showbiz
  • Sports
  • Business
  • Articles
  • Trivia
  • Foreign
  • Photos
  • Videos
  • Audio
  • Election 2020

© 2020 Peacefmonline.com - An online portal owned and managed by Despite Media