They drive super cars, think nothing of spending hundreds of thousands in a single night and their displays of wealth are so outrageous that China's president has even taken steps to rein them in.
President Xi Jinping has attempted to crack down on ostentatious bragging by young 'fuerdai', which translates as 'rich second generation', with measures such as introducing a ban on wealthy kids appearing on reality TV shows earlier this month.
But, his efforts may be going to waste if the continued flaunting of wealth on social media is anything to go by.
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