Korean YouTuber "Ssoyoung" has sparked outrage as critics have said she has taken her viral "ASMR mukbang" videos too far, claiming she tortures and abuses animals before eating them alive on her channel, which boasts 3.4 million subscribers.
For the uninitiated, ASMR (Autonomous sensory meridian response) is a term used for a phenomenon that people say brings "immense pleasure from watching or listening to everyday habits like whispering, hair brushing, folding clothes," according to Today. Coupled with mukbang -- which means "eating broadcast" in South Korea -- the phrase translates into viewers having positive reactions to watching people binge-eat or consume uncommon delicacies.
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