Several companies make profits on the back of customers. But very often, such companies turn a blind eye on dire issues affecting the very people who serve as a livewire for them.
It is on the back of this that Eltor Ghana, was officially today at the British Council in Accra to address such grievances.
The theme for the occasion was “Customer, the life blood of business” and the Chief Executive Officer of the company, Mr. James Flolu briefly spoke to Peacefmonline.com concerning the brain behind the hub.
According to him, “We realized that customers were not being treated properly by companies so we decided to set up this hub to address grievances of such customers. The hub is there to assist anyone who has problem with any company. There are divisions to handle legal cases and centers to receive calls from aggrieved customers”.
Below is an unedited script read out by Mr. Flolu during the launch of Eltor Ghana
Mr. Chairman, Distinguished Guests, Ladies and Gentlemen, today, the 5th of September, 2014 marks a very significant day in the affairs of corporate Ghana.
It is a day that marks a stir in how customers demand value from their providers. Why are we saying this? Eltor Ghana, a human capital oriented company with strong emphasis on the value customers derive from their providers enters corporate Ghana.
Eltor Ghana enters the scene to champion customer care; we are simply tired with the poor ways in which we customers are treated. Often we customers are made to feel a service provider is doing us a favor. This should never be the case; the customer is king and ought to be treated as such. Without the customer there will be no you (business). In view of this, we customers want value for our money. The only assured way for a small business to compete in the wild business environment is through improved product and good customer care
Even on the political scene, “voters", in business sense," customers” who go through long queues to elect presidents and members of parliament are constantly being taken for granted. We receive poor services amidst a constant barricade of failed promises. Companies like political parties promise to give the best but proffer on to categorically deliver the worst. I say this not referring to a particular party or company. The whole point is good customer service is relevant in all aspect of our everyday life.
Again, our Consumer Protection Bill is still languishing in the annals of parliament with no clear cut way as to when it shall be passed. How do we fully champion for our rights as consumers when the bill is yet to be passed? Eltor shall not rest until her alliance with other agencies and significant bodies bring about the passage of the bill into a law that can be binding on all service providers.
We believe the country will see a significant boost in various sectors of our economy through proper customer service. Look at tourism, hospitality, among others. We can attract more visitors, traders, investors and also enjoy more in- country patronage of our products and services. Eltor Ghana believes that, the way out of this is through the organisation of training programs such as this. It is in this vein that we host the maiden series of our GROW YOUR BUSINESS WITH A SMILE SEMINAR. This is part of our strategy to do a total overhauling in our service delivery as a country. We call on various stakeholders to support this call to improve consumer confidence and patronage.
Distinguished people, as a proactive measure of arresting the downward and appalling nature of most customer services rendered by providers, Eltor Ghana is proud to have developed a Customer Complaint Hub known as the Eltor Hub.
This Eltor Hub will enable well-meaning customers to render their displeasures for services received irrespective of the company or venue, which will in effect prompt Eltor Ghana to take the matter up and seek necessary redress.
The Hub is so simple and accessible to users of all networks. It encompasses a 24/7 live text, email, call and online response services: that is, one can contact us via text, call or via internet to render THEIR displeasure for prompt attention. Your complaint to the Eltor Hub will be responded to promptly, whichever service you choose to use, be rest assured, Eltor shall not rest until proper and amicable redress, compensation, clarification and apologies have been rendered to you, the KING.
Customer service will see a significant overhauling because of Eltor Ghana. We are so proud that you are part of our story and this great landmark. We are also very gtrateful to all our speakers, emwl capital, Airport view hotel, escapade, voltic, anndave for supporting us. Remember that, good customer service is indeed borderless advertisement. When you think of profits, think of the value you give to your customers; the best way to get people's money is simply by touching their hearts and making them smile. Ladies and Gentlemen, the time to demand value for our money is now; Eltor Ghana is here to stay. Thank you all for coming and God bless you all.
The keyboardist was there to entertain the crowd
Some of the participants share ideas
CEO Of Eltor Ghana, James Flolu(r) and Programmes Manager, Acheampong Tutu (l) Programs Manager
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