Flagbearer hopeful of the opposition National Democratic Congress (NDC), Ekwow Spio Garbrah has said that poor communication contributed to the party’s loss in the 2016 elections.
He said that a recent interaction he had with some communicators of the NDC revealed that even core members of the party were not conversant with the party’s governance plans after 2016.
He added that even the communicators of the party were not conversant with what the slogans of the NDC meant.
Spio Garbrah says even NDC communicators didn’t know the party’s message for 2020
“I attended a meeting of the party’s communicators in the Ashanti Region and 58 of them were present, I asked them of the meaning of ‘Eyɛ Zu-Eyɛ Za’ and none of them knew it,” he revealed.
“I also asked them of what message the NDC had for the electorates in 2016 and 58 communicators none of them knew it,” he told Kojo Yankson on the AM Show on the Joy News channel on Multi TV Wednesday.
The former Trades Minister lamented that communicators could recite all the messages of the New Patriotic Party (NPP) but couldn’t say anything about theirs (NDC).
“There was a big manifesto but it was in big English and not broken down to simple language,” he noted.
He added that the ‘Green Book’ which detailed the achievements of the NDC was not what the electorate was interested in but rather what the NDC would do if voted for.
Dr Spio-Garbrah argued that he would make a better choice as Flagbearer for 2020 because the question the party would consider is “should we (NDC) invest our energy in a candidate who goes only one term or a candidate that could serve two terms”.
He was alluding to Mr John Mahama’s candidature. The former President can only run for one term, having served his first term in 2013 to 2017.
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Source: adomonline.com
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Hon Dr. Spio... please note: Your party's message was "edey beeeeee k3k3". If someone's message is Free SHS (good or bad) and yours is edey beee k3k3, what message do you expect your communicators to send out to the electorates? Talking about '3y3 zu, 3y3 za' I bet you yourself do not understand.... it simply means '3y3 sum, 3y3 azaa'. Tell your communicators this and they will do a better job. Anyway, you have said it right! What will it profit NDC if they choose someone who the constitution allows for only one term since has has already made his one uneventful term?