The fashion industry in Ghana is about to receive a major facelift as a high-end, world-class boutique Bow, makes a grand entry into the local market.
Bow would be officially launched on Saturday January 28, at its main outlet located at the plush Movenpick Hotel in Accra, from 7:30pm, to a wide array of industry shot callers and the city’s trend setters who have a taste for quality.
A leader in the sale of carefully selected fashion forward apparel and
impressive shoe selection sourced from some of the major brands in London, New York and Paris, Bow’s entry into Ghana which is a major gateway to the Africa market, is strategically positioned to offer the most discerning fashion minds, a one-stop shopping experience.
“The buying team at Bow Boutique in Accra has tapped into the shift in taste of contemporary shoppers and developed a fresh, new forum where this segment of the industry can develop and flourish,” the company has said.
Apart from bringing a world-class boutique to Accra, Bow is also bringing the very famous Sika brand which is known all over the world for its trendiness and avant-garde statements, to Accra.
Bow Boutique is the exclusive stockiest of Sika designs in Africa. Sika’s collections are currently stocked in fashion forward boutiques such as New York, Australia, London and Tokyo, and have also been featured in several international publications including the Vogue, Grazia and Marie Claire magazines as well as The London Evening Standard, New York Metro, Washington Post among several others.
“Bow is the sister company to Sika, offering customers a unique opportunity to purchase exclusive Sika garments as well as handpicked pieces from across the globe. Bow is a beautiful store with an amazing concept, which we hope to replicate across Africa. Ghana’s economic growth has been outstanding over the past ten years and we are proud to be part of that growth”.
Invited guests to the Saturday January 28 launch of Bow, will get a deluxe gift bag, which will include a 10 percent discount card redeemable on any item purchased on the night. Sika’s new Spring/Summer collection will also be exclusively launched the same day.
Phyllis Taylor of Sika Designs says: “It is an integral part of Sika’s mission to give back to the Ghanaian community by using skilled tailors and seamstresses to encourage other international brands to produce in Ghana, in turn, raising the standard of the textile and garment industry in Africa.
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