Winneba Masquerade Federation has appointed NYCE MEDIA as the publicity and marketing agency for the Winneba Masquerading Festival.
By this NYCE MEDIAwill lead a marketing campaign to elevate the Festival and project the Federation to its key stakeholders through an integrated marketing communications strategy while driving the reputationof the festival to make it more attractive to sponsors and investors.
NYCE MEDIA brings a deep understanding of the people of Winneba as well as the story, passion and vision of the Fancy Dress Festival. We look forward to presenting the tradition in a more appealing and the most exciting way.
Winneba Masquerade festival is a competition between four masquerading groups, numbers one, two, three and four, who are also known as Nobles, Tumus, Egyaa, and Red Cross, and this festival has been held for over 50 years. It is part of the culture and passion of the people of Winneba, and NYCE MEDIA hopes to take it to another level, with publicity and marketing.
Given our integrated approach and track record of creative and impact ideas in the publicity and marketing of similar events like the R.C. Ekem Cup, Aboakyer Cup, Aboakyer Festival 2016, we are confident that we will be able toenhance aesthetic nature of the festival.
As a culturally sensitive Ghanaian – owned organization, we are convinced that appropriate sustainable tourism is the key to unlocking the wealth of Ghana. Our commitment to support and venture into Festivals is deeply rooted in this premise.
Nyce Media believes that Ghana has a competitive advantage in tourism over the other sectors. One of the best ways to develop our economy is to invest in tourism. That is why we introduced the ‘Festival Diary’, to put together an effective, research grounded, marketing communication strategy to publicise festivals in Ghana, and our involvement in the Winneba Fancy Dress Festival is in line with this program.
We are by this medium inviting corporate organizations, media houses, cultural institutions and individual to be part of 2017 Fancy Dress Festival. Together we will make the Fancy Dress Festival a great cultural export.
Source: Bismark Odum Sackey/NYCE MEDIA
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