Ghana, United Kingdom and the rest of the world will in the next few months witness the first ever official Azonto festival when Flash Mob Ghana (FMG) – the home of dance and entertainment introduces this enthralling and much-anticipated event to celebrate the origin of the dance craze and promote local brands.
Dubbed “Azonto Festival GH and UK”, the event will be hosted first in Ghana [home of the Azonto dance] and later in the United Kingdom. The event aims at creating a platform to market made in Ghana brands culturally through the Azonto dance around the globe.
The Chief Executive Officer of FMG, Mr. Moses Frimpong popularly known as Usher acknowledged the need to celebrate the brand and use the opportunity to promote other local brands to the rest of the world.
“The dance must be officially celebrated to make the world know the dance is really from Ghana and use the medium to promote other Ghanaian brands especially in the country’s tourism industry,” he said.
All around the world, countries host dance festivals as a form of promoting tourism in their respective countries. Countries like France, Italy, Spain, Brazil, China, and South Africa just to mention a few have made good use of dance to promote tourism together with other local brands and it is no surprise that these countries are highly ranked in the World Tourism ranking. Obviously due to the millions of revenues generated from the sector each year.
Organisers are set to launch the event on Friday, March 31 this year at the plush Best Western Premier Hotel, at Airport Residential Area in Accra where the line-up to the program will be made known to the public.
“Azonto Festival GH and Uk” is powered by Flash Mob Ghana – an independent entertainment company that specializes in flash mob dance, event organizing and modeling.
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