Vodafone Ghana, a telecommunication company, in collaboration with 4syte Television has officially launched the 2011 Vodafone 4syte TV Music Video Awards in Accra over weekend.
This years event which is scheduled for November 19, has over 20 award categories to be determined by two ways of voting-public and judges. The awards include; Best Group Video, Best Choreography, Best Hiplife Video, Best Highlife Video, Best Reggae Video, Best Female Video, Best Male Video, Best Collaboration, Discovery of the Year, Best Story Line, Overall Best Video, Best African Act and Best Hip Hop Video.
This category would be judged exclusively by the public through voting by texting the name and the abbreviation of the category of artiste to short code 1738.
Other categories are; Best Photography, Best Directed, Best Special Effects and Best Editing which would be decided by four judges who would guided by certain factors including location, costumes, storyline and direction to reward the best quality and innovation music videos.
Launching the awards, Ms Uche Ofodile, Chief Marketing Officer of Vodafone Ghana, said the vibrant nature of the entertainment industry in the country encouraged Vodafone to sponsor "this spectacular event". She said this years event would be phenomenal adding, it would take it to new heights coupled with unmatched experience synonymous with the Vodafone brand. We are once again living up to our brand promise of power to you by giving fans and the general public the power to determine who wins an award in this years contest, she added.
Ms Ofodile urged all music producers to deliver innovative videos by making use of cutting edge technology to showcase powerful combination of technology and entertainment. Mr. Ignace Hego Kwame, Chief Executive Officer, 4stye TV, said the exercise would be very transparent.
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