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Samini Lectures At University of Ghana Business School (PHOTO)   
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Dance-hall Artiste, Samini over the weekend delivered a talk on “Celebrity brand Endorsement” at the University of Ghana Business School.

The ‘Akye’ hit singer had the chance to interact and answer questions from students on issues such as endorsement of political parties.

“I personally like to stay neutral because when you endorse a political party you endorse the party’s manifesto and become more or less like a mouthpiece of that political party and if the party promises something and fails to do then you are found wanting, but I will only endorse a political party when I’m very sure and convinced of what that party can offer Ghanaians. I will do so when I feel I want to take on a political role or want to embark on a political career”.

The High Grade Family boss also touched on his 8-year endorsement deal with telecoms giant MTN.

“I had the best of time as an artiste with MTN. We worked together so well that at a point, people identified me with MTN that they thought I was a staff. When I realised I had done MTN for eight years and had been successful, I thought it was time to step back from the yellow brand. No disrespect”, he revealed.


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