Nyce Media announced over the weekend that it has secured its first sponsorship deal for the Winneba Fancy Dress Festival. The Fancy Dress Festival which is celebrated by the people of Winneba has never gotten sponsorship for the past 15 years. It is in this vein that the Winneba Masquerade Federation appointed Nyce Media to help to secure sponsorship as well as publicise the Festival.
Yabmaud Enterprise is a company that sells all kinds of musical instruments and are sponsoring the festival with a complete public address systemproviding 20 pairs of speakers to cover the entire event. Yabmaud has two shops, one at Zongo Lane near Talent Micro Finance and the other at Mallam Junction opposite Obuobia Foundation.
In finalizing the sponsorship deal with us, the Managing Director of Yabmaud Enterprise, Mr Bossman Yabe, revealed that, his decision to sponsor the Fancy Dress Festival is informed by how Nyce Media handled the publicity for the 2016 Aboakyer Festival. According to him, his company decided to be a sponsor of the Winneba Fancy Dress Festival when they got to know that Nyce Media was appointed as the official publicity and sponsorship agency and they reinforced their decision after following how the publicity has been handled so far.
Nyce Media, being the sponsorship and publicity agency, has casted the largest net possible whiles working effectively to identify our most likely prospects. We are delighted that Yabmaud Enterprise has seen value in what we do as an organization. It is our ultimate aim of making our sponsors the centre of focus in our entire publicity campaign and also putting them in front of the thousands of audience that the Festival attracts. It is based on this principle that we will work extremely hard in giving our sponsors the maximum benefits they can ever get from sponsoring such an event.
Nyce Media is still expecting to secure more sponsors for the Festival. Meanwhile we are still rolling out our publicity as planned. Currently, registration is ongoing for the Fancy Dress Intercommunity Cup. The six weeks football competition is also expected to amplify the publicity as well as sustain the interest of people for the Fancy Dress Festival. The place to be on the first week of the coming new year is Winneba. Winneba is poised to sell its Fancy Dress tradition in a way that has never happened before. Just save the date!
Bismark Odum Sackey
Source: James Kofi Annan/ [email protected]
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