Lionel Messi has been named No 1 in SportsPro's 2020 list of the World's 50 Most Marketable Athletes, with his rival Cristiano Ronaldo finishing in second spot.
The two lead the field globally, ahead of NBA star LeBron James and India cricket captain Virat Kohli, but it's a shock to see the Barcelona player placed ahead of his rival at Juventus.
CR7 has often been listed as the world's most marketable athlete and is the planet's most followed person on Instagram (238 million compared to Messi's 167 million).
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