‘’One thing everybody wants and needs in this world is FRIENDLINESS’’ - William E. Holler.

Before you start getting heated up if you are a Ghanaian, take a minute, breathe in and be sure that, this is a very objective yet unharmful observation. According to a hospitality report for Ghana released by Africa’s leading online travel website Jumia Travel, Ghana is noted as one of the most friendly countries in the world with it’s general warmth and hospitality. The people of this great West African country are just amazing when it comes to welcoming guests and making them feel at home. However, the big question remains. Is friendliness enough to compensate for inefficacy?