Direct Selling, Fostering Prosperity In Africa’s Emerging Gig Economy

We often hear that ride-hailing apps like Uber, Bolt, Yango, have revolutionalised the transport industry by being disruptive. It has sent other industries scrambling, got regulatory bodies scratching their heads, and—perhaps most importantly—has demonstrated that nine-to-five jobs aren’t the only way for individuals to earn an income.
Direct selling companies have quietly been doing that for years, only without all of the mainstream discussions and media coverage that pervades conversations about Uber and other ride-hailing apps.

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