Absa Bank’s Unique Relationship With SMEs Is Winning In The Marketplace

The image of Absa Bank's Managing Director, Abena Osei-Poku, gliding along the busy and complex streets of Ghana's capital city, in search of her customers, is not unfamiliar to many. At the start of this year, it was Abena who took to the streets of Kantamanto, sliding her way through thick crowds, and into the shops of her clients. Next, she sat and interacted with them; find out their challenges and key needs.

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